Why We Like LinkedIn As A Platform To Generate New Revenue For Our Clients

Every purchased database has incomplete records: 

• info@ email addresses
• phone numbers that go to the general number, and people who no longer work there

And the higher the financial value of the person, the less likely they exist in a database you can buy.

And even if the records are good, when was the last time you picked up the phone to a number you didn’t recognize or replied to a cold email asking you to consider buying something? People are reticent to any outside sales approaches, and starting conversations with people who don’t know you is more challenging than ever.

LinkedIn doesn’t work that way because people understand that it is a connection network. So they are much more open to starting a conversation with people they don’t know if they believe there is something in it for them.

LinkedIn is the most powerful global database, for one simple reason: all the records are always up to date because the people in the database keep them up to date.

So the power of database marketing applied to LinkedIn allows companies and groups to reach out to very selective people.

LinkedIn provides a medium that enables people to introduce themselves and hopefully have a conversation with someone that would be virtually impossible to speak to unless you had a personal introduction.

Here is what we have done on LinkedIn over the past 6 years,

• Worked with 100+ clients on the platform
• 70K+ new connections made on LinkedIn
• 14K+ marketing qualified leads generated
• 2,800+ sales qualified leads generated
• $4M+ in new sales generated
• $40M+ in pipeline opportunities added